Burger King wanted to bring focus back to one of their classic menu items – the double cheeseburger. They felt the staple wasn't getting the attention it deserved, so they tasked the FUEL team at BarkleyOKRP to dream up a paid social campaign that reminded customers just how much of a vibe the sandwich can be.
Our team worked on a sprint timeline to sync with an existing TV shoot to capture behind-the-scenes content, custom social footage and a few additional social-only concepts to use throughout the campaign.
The work was so good BK's own media team asked if they were going to flight these on organic... a compliment any paid-first campaign team would love to receive.
