We all know teens are the hardest age group to engage. The Planet Fitness High School Summer Pass gives teens a chance to work out for free all summer long, and the client asked us to help get as many new members registered as possible.
The only problem? It's almost impossible to hold their attention long enough to tell them about the program!
The solve? "On this Repisode of High School Summer Pass": a bite-sized, bingeable promo that parodied popular teen dramas like Outer Banks and Riverdale. Our TikTok and Instagram Reels feeds became the go-to channels to watch our ten episode "season" where teens loved, lifted and learned at their local Planet Fitness.
Best part is the results spoke for themselves; we saw over 3 million high school summer pass signups, earned 5.9 billion impressions and generated an impressive 3.2% overall engagement rate. Plus, we won a Bronze Clio for our efforts! Hell Yeah!
The only problem? It's almost impossible to hold their attention long enough to tell them about the program!
The solve? "On this Repisode of High School Summer Pass": a bite-sized, bingeable promo that parodied popular teen dramas like Outer Banks and Riverdale. Our TikTok and Instagram Reels feeds became the go-to channels to watch our ten episode "season" where teens loved, lifted and learned at their local Planet Fitness.
Best part is the results spoke for themselves; we saw over 3 million high school summer pass signups, earned 5.9 billion impressions and generated an impressive 3.2% overall engagement rate. Plus, we won a Bronze Clio for our efforts! Hell Yeah!
