In Spring 2022 my team at MMGY Global wanted to show the Lee County Visitors & Conventions Bureau that there was more to social beyond stunning shots of the beaches they called home in Fort Myers.
I developed and pitched a one-week, immersive social shoot approach to them and I ended up traveling down to Fort Myers with an additional social team member and drone videographer to tackle 800 square miles of beaches, towns and swamplands.
These videos marked a turning point for the Lee County VCB, who eventually adopted a more video-first social strategy, seeing how our content was earning 4-8K organic engagements at a time, versus the dwindling return on static imagery at the time.
(Fun fact, I also did VO and editing for most of these videos below)