In 2025 Marco's Pizza came to BarkleyOKRP asking for a fresh social media strategy to relaunch their brand on social after years of being dark. We dug into audience data, performed a comprehensive competitive audit and outlined a comprehensive relaunch strategy that included a fresh, craveworthy editorial style that encouraged trial and fostered engagement.
Marco's garnered over 3K new followers in the week of launch and began outperforming competitors on average engagement rate within six weeks of resuming posting.
