In 2023 Planet Fitness teamed up with Megan Thee Stallion to bring Mother Fitness to the Masses.
My job was to have my team work on everything from celebrity vetting, social influencer integration, licensing approval for MTS music on TikTok, developing a #hashtag dance challenge and overseeing social concepting for organic and paid placements that would compliment the larger brand campaign across TV, OLV, digital, display, OOH and everything else.
Best part? We ended up winning a Bronze CLIO for this!