The Outlier project was a big one for me and my team at Metro + smartbar. We had partnered with DJ/electronic artist Bonobo and his friends to take over an enormous chunk of land right on Chicago's lakefront for an all-day outdoor festival.
My job? Fill every square inch with bodies. With a $20k advertising budget, a six week promo window and nothing more than a hope and a dream, we took the task head-on and approached our paid and owned media campaign with new strategies and finding unique avenues to spread the message about the event.
The event sold out before doors opened and received write-ups in multiple Chicago entertainment media outlets.