U.S. Bank began working with BarkleyOKRP for more social-first work throughout 2025. During that time our team was able to help ideate and create content featuring NFL Hall of Famer Peyton Manning. We wanted to maximize our time with Peyton while on set for a broader TV shoot, so we developed quick-get concepts we could film in short spurts on a green screen next to the practical set.
I oversaw everything from briefing to brainstorming to storyboarding with these concepts, as well as providing comms planning insights to the media team for placements and flight details.