In addition to developing two full-spectrum social strategies for VisitFlorida, our FUEL team at BarkleyOKRP partnered with popular leisure account @sunday.scaries for a content series centered around Florida's unmistakable good vibes.
We saw a 38% lift in overall impressions and the campaign itself received a whopping 4.1% ER before paid dollars were added. We received accolades from the state board of tourism's president, as well as many other industry insiders.
My role in all this? Make sure the messaging was consistent, the partnership made sense to VisitFlorida and put the heat on the comments section.
