In addition to developing two full-spectrum social strategies for VisitFlorida, our FUEL team at BarkleyOKRP partnered with popular leisure account @sunday.scaries for a content series centered around Florida's unmistakable good vibes.
Overall, content saw 3.7 million views and 42K shares, averaging a 3.5% engagement rate. We received accolades from the state board of tourism's president, as well as many other industry insiders.
My role in all this? Work hand-in-hand with the Sunday Scaries team, brief and inform our creatives to keep them up to speed for the partnership and ensure messaging was consistent. Once everything was live my team went to work keeping the feelings alive in the comments section.
